Game plan for a healthier you

Independent Health and Buffalo Bills Health & Wellness Challenge

Monday, April 27 – Sunday, June 7

Make Simple, Healthy Choices for Your Chance to WIN a Bills VIP Experience!

Now more than ever we need ways to help us stay active and connected. We’re here for you WNY – even if we’re not together! Join the Health & Wellness Challenge and we’ll give you extra incentive when you follow your game plan for a healthier you! It’s your chance to make healthy choices, get moving and win great prizes – even from home!

The Challenge is a six-week program designed to encourage a healthy lifestyle and improve your overall well-being. Here’s how it works:

Get Healthy.

Each day of the Challenge, there are three daily goals you should aim to achieve:

  1. Eat five servings of fruits and vegetables.
  2. Drink eight glasses of water.
  3. Get 20 minutes of physical activity.

In addition to the daily goals, there are “extra points” challenges designed to push you further and keep things interesting! You’re encouraged to modify these challenges to suit your fitness level and ability.

Get Points.

  • Daily goals = 5 points each.
  • “Extra points” challenges = 5 points each.
  • Refer a friend = 10 points for each person you refer who registers for the Challenge.

Get Prizes!

The more you do, the more points you’ll earn, and the greater your chance to win great prizes during the Challenge, including:

  • Autographed Buffalo Bills jerseys
  • Buffalo Bills preseason tickets with post-game on-field passes
  • Fitness trackers
  • Billy Joel concert tickets
  • Bose wireless earbuds
  • Weekly Prize
    • VIP training camp tickets
  • GRAND PRIZE VIP Bills Experience
    • Lunch and a private tour of the Sports Performance Center with a Buffalo Bills player
    • Buffalo Bills home opener prize pack with four game tickets, pre-game on-field passes, Bills gift bags and limousine transportation!

Plus, as a bonus, you'll also receive the following special discounts:

  • 30% off discount for your entire purchase at the BFLO Store*
  • 25% off discount at Rachel’s Mediterranean Grill for all call-in or in-store takeout orders with proof of Health & Wellness Challenge registration**

The Challenge is open to all Western New Yorkers, and you can join anytime now through June 7.

Join us for Virtual Monday Night Fitness taught by your favorite YMCA instructors through Facebook Live! Earn your activity points for the Health and Wellness Challenge by participating in these workouts you can do right at home. Classes run every Monday during the Challenge (except May 25) starting at 6 p.m.

Learn more and register today >>



As the official health and wellness partner of the Buffalo Bills, we’re working together to give everyone extra incentive to get healthier. The Health & Wellness Challenge is just one way we can help improve nutrition and fitness habits, as well as overall health, in Western New York.

Due to the uncertainty of the COVID-19 situation, certain prizes may no longer be available due to evolving safety guidelines, in which case a prize substitution of equal or greater value will be awarded.

*BFLO Store discount is not applicable with other discounts or sales. Exclusions include: Vineyard Vines, Yeti and garden Buffalo statues. Offer valid 4/6/2020-6/14/2020.
**Rachel’s Mediterranean Grill discount is not valid for online orders.

Note: Participants can register at any time throughout the Challenge. To be eligible for prizes, participants must be 18 years old and a legal resident of New York state presently residing in New York at the time of entry. You do not need to be an Independent Health member to join. Official rules are available here.