Reddy ridership more than tripled in 2017
BUFFALO, NY, February 13, 2018 – Reddy bikeshare and Independent Health officials announced final results for the second season of the innovative bikeshare program in the City of Buffalo, and both organizations are once again extremely pleased with the community’s incredible support and enthusiasm.
Jennifer White, marketing and communications executive for Reddy bikeshare, said “Riders utilizing the program more than tripled last year, growing from 1,700 in 2016 to more than 5,600 at the end of the 2017 season.”
White also reported significant increases in the number of trips taken, miles traveled, and calories burned:
- 26,514 trips in 2017, up from 11,986 in 2016 (a 121 percent increase)
- 47,386 miles traveled last year, compared to 17,614 in 2016 (a 169 percent increase)
- More than 1.8 million calories burned in 2017, compared to 766,080 the previous year (a 135 percent increase)
“While the numbers from 2016 don’t reflect a full season, we are still incredibly excited about the interest and participation during the past year, said White. “We are especially happy to see an increasing number of annual members signed up for Reddy bikes, accounting for 25 percent of our total membership base”. “Our data also shows an increased number of trips during peak commute times, indicating a growing commuter base. The use of Reddy bikes to commute to-and-from work further indicates the system is being used as an extension of public transit and to replace trips in a personal vehicle.”
Total cumulative milestones following season two include:
- 38,500 trips
- 65,000 miles traveled (more than 2 ½ trips around the circumference of the earth)
- 2.6 million calories burned (the equivalent of nearly 5,500 beef on weck sandwiches, minus horseradish)
Independent Health President and CEO Michael W. Cropp, M.D., said the health plan is very pleased with the tremendous interest in the Reddy bikeshare program, particularly the use of the bikes for commuting to and from work. “Not only is the bikeshare program helping our community to embrace fitness and a healthy lifestyle, it’s also very rewarding to see how the program is enhancing the quality of life for city residents.
“We look forward to continuing our efforts to improve health and wellness in the region and increasing the community’s reputation as a bike-friendly community through our partnerships with organizations like Reddy bikeshare and GObike Buffalo,” added Dr. Cropp.
White said Reddy bikeshare’s partnerships with Buffalo Niagara Medical Campus, M&T Bank, Buffalo State College, Canisius College and the University at Buffalo contributed to the growing annual member and commuter population. “In 2018 our goal is to continue to increase annual membership by working with partners to engage with students and employees going to school and working in the city,” said White.
Another highlight of the 2017 season included member Robby Takac of the Goo Goo Dolls using a Reddy bike to navigate the grounds for the annual Music is Art Festival held at Buffalo Riverworks in September.
“I spent 15 hours darting from place to place on a Reddy Bike at the MIA Festival this year at Riverworks. When I was done, I accessed the tracking software on the app and it looked like a Family Circus cartoon, pretty cool feature,” said Takac.
Robby Takac: Founder and President of the Music Is Art Festival, September 2017
Research showed 68 percent of riders in 2017 were from Buffalo and the surrounding Western New York region. The remaining 32 percent were from college student populations and visitors to the city. “Students are especially taking advantage of Reddy bikes to explore and get around the Elmwood Village; and we’re
excited to see how students of our newest university partner, D’Youville College, will use the bikes this upcoming spring semester,” said White.
Similar to last season, many recreational trips were taken during festivals and weekends, and included travel along the waterfront, through Delaware Park and the Outer Harbor. Recreational riders also took trips on Monday evenings during Slow Roll Buffalo’s weekly group ride sponsored by Independent Health.
More highlights from the 2017 season include:
- The most popular stations were at Canalside, Bidwell Parkway and Delaware Park
- The average trip distance was 2.25 miles (slightly higher than last year’s average)
- The longest trip was 49 miles, in which one rider trekked to Niagara Falls and back
- The average rider burned 680 calories; the most active riders burned over 10,000 this season
- The most active member took 388 trips (In 2016, the most active member took 97)
- Average trip duration from annual pass holders was 33 minutes
- Average trip duration from hourly and group pass holders was 43 minutes
A grant awarded last year to Shared Mobility Inc., Reddy bikeshare’s parent organization, helped launch the Buffalo by Bike ad campaign to promote bicycle tourism in the city. This campaign united Reddy bikeshare with GObike Buffalo, Slow Roll Buffalo and Visit Buffalo Niagara, and was supported by the Empire State Development’s I LOVE NEW YORK program under Governor Andrew Cuomo’s Market NY initiative.
“Over the next few months, we will look to add some expansion locations for 2018,” said White. “We believe 2018 will be another great year for biking in the Buffalo Niagara region with our continued growth in number of stations as well as partnerships within the community. We will continue to find fun engagement opportunities to allow for folks to get on a Reddy bike for the first time. Once people get past that barrier of being a little nervous with trying something new, it becomes a piece of cake to hop on a Reddy bike as a regular way of getting around Buffalo.”
Members of Reddy bikeshare are encouraged to complete a survey based on their experiences during the 2017 season. A link for the survey was emailed directly to members at the time of the distribution of this release. White said the survey will remain open until the start of the new season for those who wish to provide feedback.
For more information please visit www.reddybikeshare.com or contact Jennifer White at firstname.lastname@example.org or 716-407-7474.
About Shared Mobility
Shared Mobility Inc. (SMI) is a Buffalo-based nonprofit that advances innovative transportation services that focus on a shared model. Using cutting-edge technology and best practices, Shared Mobility Inc. builds mobility systems that serve neglected communities and smaller, more challenging markets. SMI was incubated by Buffalo CarShare - which was sold to Zipcar in 2015 - and this same core staff continues their commitment to the expansion of carsharing in Buffalo. From ridesourcing companies like Uber and Lyft to carsharing and bikesharing systems, SMI focuses on community-based strategies to improve mobility for everyone and grow these networks for lasting impact.For further information, visit www.sharedmobilty.org.