Reddy Bikeshare Expands to NFTA-Metro’s LaSalle Rail Station

Reddy Bikeshare Expands to NFTA-Metro’s LaSalle Rail Station to Commence National Bike Month

BUFFALO, NY, May 2, 2018 - Reddy Bikeshare, in partnership with Independent Health, has expanded into the University Heights with its 39th station in the city of Buffalo. The bikeshare program, which launched in July of 2016 with 200 GPS-capable bicycles, hosted a free “Bike Breakfast” to celebrate the beginning of National Bike Month.

In honor of National Bike Month and this new expansion, the public is welcome to take advantage of a 30-day trial membership for only $1.00.

“For National Bike Month this year, we want to make it as simple and affordable as possible for people interested in becoming more involved in biking, to try out a Reddy bike,” said Jennifer White, marketing and communications executive for Reddy Bikeshare. “For only $1.00, members can have access to all 200 bikes, 24/7 for 30 days - and at the end of that trial period, they will have an opportunity to upgrade to an annual membership”.

The new Reddy Bikeshare station is located at NFTA-Metro’s LaSalle Rail Station and at the Southern

Terminus of the region’s first urban Rail Trail. Now, Reddy Bikeshare riders can hop off the Metro and onto a Reddy Bike for a car-free cruise along the recently completed 5-mile North Buffalo and Tonawanda Rail Trail which is supported by the University Heights Collaborative as well as the University Heights Business Association.

“We’re excited to bring Reddy Bikeshare to our community in an effort to make major investments in the North Buffalo Rail Trail and Minnesota Linear Park more accessible to residents and visitors alike.

It is also a powerful local example of how the participatory budgeting process is giving residents creative control over improving their community” said Mickey Vertino, President of the University Heights Collaborative.

NFTA’s Deputy Director of Public Transit, James Morrell, shared similar sentiments regarding the expansion, “We are excited and pleased to have the new Reddy Bike hub located adjacent to Metro Rail’s LaSalle station. Enhanced connectivity between our bus and rail network and bike sharing offers a cost-effective and sustainable strategy to bolster public transit usage and get more individuals biking in our community,” said Morrell.

Riders interested in taking advantage of the $1.00 Bike Month promotion during the month of May can sign up at reddybikeshare.com or through the Social Bicycles app using promo code BIKEMONTH18 to subscribe to an hourly pass, receiving a savings of $7.50. Members will be responsible for $3.60 per hour when they ride.

For the third season, Reddy Bikeshare is presented by Independent Health. “The steady growth of the Reddy bikeshare program demonstrates our community’s increasing interest in bicycling. With expanded bike lanes and bike trails, Buffalo has quickly evolved into a bike-friendly community. We look forward to continuing to support this evolution through our partnerships with GObike Buffalo, Slow Roll and Reddy bikeshare. Together we are creating a culture of health in Western New York by supporting recreation and exercise through bicycling,” said Frank Sava, spokesperson for Independent Health.