IHA and the Buffalo Bills launch fourth Health & Wellness Challenge

Independent Health and the Buffalo Bills launch fourth Health & Wellness Challenge

ORCHARD PARK, NY, April 11, 2016 – Independent Health and the Buffalo Bills announced today that the fourth round of “The Independent Health and Buffalo Bills Health & Wellness Challenge” will begin next week. The highly-successful health and wellness initiative will take place from April 18 through May 29 and will once again be open to the entire community.

The Health & Wellness Challenge was first introduced in October 2014 as way to help motivate individuals to integrate physical activity and good nutrition into their daily lives by offering them opportunities to win prizes. Participants in this spring’s initiative will be eligible for a variety of prizes, including a grand prize trip to Los Angeles on the Bills team plane to see them play the West Coast’s newest team on Oct 9. The V.I.P. trip includes roundtrip airfare for two, hotel accommodations and two game tickets.

In addition to having the chance to win prizes, participants will be able to attend free boot camp class on the field at Ralph Wilson Stadium every Monday evening throughout the six-week initiative. Those interested in participating in the Health & Wellness Challenge for the first time can register at buffalobills.com/thechallenge.

“The Health & Wellness Challenge is a very important initiative for our organization. Through our partnership with Independent Health, we have made a positive impact on more than 10,000 people within Western New York” said Buffalo Bills Managing Partner and President Russ Brandon. “We look forward to kicking off this spring’s Challenge and continuing to inspire our community to adopt healthy and active lifestyles.”

“We’re very excited to once again be teaming with the Buffalo Bills to improve the health and well-being of the Western New York region,” said Michael W. Cropp, M.D., president and CEO, Independent Health. “Since launching the first Health & Wellness Challenge, we have been able to help thousands of people achieve healthier lifestyles by getting active and making smarter nutritional choices. As we now get ready to begin the fourth Wellness & Challenge, we are looking to build on that success so that we can continue to pave a solid foundation for a community that values good health and embraces behaviors that engender healthy living."

How the Health & Wellness Challenge works
As part of the Health & Wellness Challenge, participants earn points by meeting three main daily goals: 

  1. 20 minutes of physical activity a day
  2. Eat five servings of fruits and vegetables every day
  3. Drink eight glasses of water each day

Participants can also complete one “extra points” challenge each day. As an added bonus, participants who refer their friends, family and co-workers can earn 10 extra points for each person who registers.

The number of points earned throughout the Health & Wellness Challenge will determine the number of chances participants have in the prize drawings. In addition to the grand prize V.I.P. trip to Los Angeles, five participants will be selected at random each week to receive a prize, including autographed Bills memorabilia and gift cards for wearable activity trackers, workout apparel and sporting goods.

Participants can keep track of their progress and learn about that day’s “extra points” challenge by logging-in at buffalobills.com/thechallenge. To be eligible to win a prize, participants must be at least 18 years of age and a legal resident of New York State at the time of entry.