WNED-TV to Launch Health and Disease Prevention In

WNED-TV to Launch Health and Disease Prevention Initiative

“Target Prevention,” airing Monday, Feb. 9 at 9 p.m., empowers viewers to become a true partner in their health care

BUFFALO, N.Y., Jan. 27, 2015 – Western New York’s statistics for health and wellness tell a troubling story. We live in a community in which many individuals and families struggle with high blood pressure, Type 2 diabetes, heart disease and cancer. What makes this issue even more troubling is that even with the wealth of health information and services available, many do not ask the vital questions or get the no-cost critical preventative medical services available today under the Affordable Care Act.

In order to raise awareness of this critical need, WNED-TV is launching “Target Prevention,” an initiative funded by Independent Health.

“The statistics in health care and disease prevention are alarming in our area,” said WNED | WBFO president and CEO Donald K. Boswell. “Our goal is to raise awareness through multiple platforms and encourage our area’s citizens to actively take charge of their health and wellness.”

“Receiving preventive care is one of the most important steps you can take to better manage your health,” said Michael W. Cropp, M.D., president and CEO, Independent Health. “Preventive services can identify health risk factors and uncover serious medical conditions in their early stages, thus increasing survival rates, improving quality of life and lowering long-term costs.”

“Target Prevention,” a 30-minute television special, will air Monday, Feb. 9 at 9 p.m. on WNED-TV. Host Susan Hunt is joined by Dr. Fuad Sheriff of Amherst Medical Associates and Dr. Joseph Corigliano from Buffalo Medical Group to discuss the significant role individuals play in their health and wellness. Personal stories featuring individuals and health professionals are woven throughout the program. “Target Prevention” will repeat on Tuesday, Feb. 10 at 4 p.m., Friday, Feb. 13 at 10 p.m. and Saturday, Feb. 14 at 2:30 a.m.

Using a combination of awareness messages, the 30-minute television special teamed with online web content and community-based outreach activities, the mission is to bring a life-saving set of messages and strategies to individuals and families.

Dr. Cropp added that, “It’s estimated up to 75 percent of medical costs are due to chronic disease, such as diabetes and heart disease. Since these types of disease are largely driven by unhealthy lifestyles, it’s imperative we promote and encourage wellness, in addition to prevention, so that we can create a healthier community.”

“Target Prevention” is funded by Independent Health. Independent Health believes in the importance of preventive services and making it easy for members to access the preventive care they need.

About WNED | WBFO

Through WNED-TV, ThinkBright and Well/WORLD TV, Classical 94.5 WNED and WBFO-FM 88.7, member-supported WNED ǀ WBFO Buffalo-Toronto provides high quality programming and services to local, regional and national audiences that enlighten, inspire, entertain and educate Western New York and Southern Ontario communities. Additional information about WNED ǀ WBFO can be found at wned.org.

About Independent Health

Headquartered in Buffalo, Independent Health began operations in 1980 and has consistently been rated among the top health plans in the country for customer service and member satisfaction. Independent Health’s comprehensive portfolio of product and service offerings include fully insured group products, individual plans, Medicare Advantage and Medicaid managed care plans, traditional indemnity insurance, consumer-directed plans, and self-funded administration. Independent Health's subsidiary companies include Pharmacy Benefit Dimensions, Reliance Rx, and Nova Healthcare Administrators, Inc. For more information, visit independenthealth.com.